"Out of home" advertising

Out of home advertising is the category name our industry give to stuff like billboards, bus shelter posters and other communcations you're likely to see on the streets.

This human-propelled, mobile billboard was spotted off Highway 50 in Carson City.

It was quite a sight as it was pedaled past a group of teens in a parking lot on lunch break form the local high school.

The biggest draw back I see is that you really need to be pretty close (within 20 feet or so) to actually read it.